Impression Management

Can what you wear impact your performance?

You betcha!  That’s the gist of a recent study highlighted in The Washington Post.  This article explains… “A recently published study from professors at the Kellogg School of Management at Northwestern University showed that when research subjects wore a scientist’s … Continued

A Creative Image Management Tool

In an effort to maintain CREED Improvement’s desired company image, Chris Reed of Cast a Bigger.Net, created this t-shirt as a “visual reminder” for the home improvement company’s employees that appearance DOES matter. Their tagline… “We take the butt crack … Continued

Is your staff dressing your brand?

Today’s guest post is by our good friend and business colleague, James Kuester, LEED Green Associate – a regular lecturer and writer on dental office design. Note from Starla: If you are not a dental provider, keep reading!  This post … Continued

Getting More “Life” Out of Your Suit

Today’s blog post is compliments of our good friends at the Fabric Care Center in Indianapolis, IN. Most people in our professional environment won’t see our home, vacation destination or stock portfolio.  However, they will certainly see the quality of … Continued

Commanding Respect

This thought developed in my mind after I chatted with another business professional via LinkedIn yesterday. “Respect is a powerful tool.  When we give it to others, it eventually makes its way back to us. Perhaps not from the person … Continued

A SPECIAL INTRODUCTION

It is my sheer pleasure to introduce you to Starla West International!!!  In 2011, we decided it was time to take Starla West Executive Coaching to the next level so we teamed up with the professionals at Miles Design and … Continued

An Inexpensive Way to Experiment with Makeup Color

Normally I prefer quality over quantity.  However, when experimenting with makeup color, there’s nothing wrong with using a makeup palette like this one from Nordstrom to find colors you like. For only $29, the quality will be exactly what you … Continued